Hi there,
I’m Daniel, a growth leader with 10 years of experience helping companies scale.
My experience predominantly lies with startups. I’ve had the chance to be part of small companies with 50 people (Series A) all the way to large companies with 2,000+ people (Pre-IPO).
Throughout my career, I’ve worked across multiple domains: product, marketing, and data. This diverse experience sparked my passion for growth and everything related to scaling a product, whether in a single market or across regional markets.
I have built and led cross-functional teams, attracting millions of users to a diverse portfolio of products through product-led growth initiatives and digital marketing campaigns. These efforts have generated over $10M+ in annual revenue.
Why I`ve started this newsletter?
It has become a passionate side project for me to share my experience and further expand my knowledge in product growth.
Demystify concepts like acquisition, retention, activation, monetization etc. There is so much confusion and many wrong approaches around these concepts that I still see today.
Eliminate the big confusion I’ve faced during my career that growth leaders are hackers, sales, business development, or performance marketing professionals.
Let’s face it, every startup along their journey faces stagnation in one or multiple areas, such as:
How to acquire the right customer at a lower CAC?
How to onboard, activate, and retain customers?
How to generate more revenue from existing and new customers?
I want to provide some ideas that can be tested and give value through my content.
Subscribe to this newsletters if you are curious around:
Guiding companies and teams on how to understand 'growth product' and integrate it effectively into their businesses.
Understanding growth levers: How to identify and leverage them to create a self-sustaining growth engine.
How to build a growth team, either as a cross-functional or independent pod.
Tips for building a career in the growth field or hiring a senior leader.
All of my content is for free, without any paywall.
