Navigating Product Growth

Your Best Retention Metric Isn't a Loyalty Score

Why NPS and loyalty scores fail to predict churn, and what behavioral signals actually tell you about which customers are about to leave.

Dec 10, 2025 • Daniel Savov

1

November 2025

NPS Won't Tell You Who's About to Churn

Your NPS score looks great while customers quietly churn.

Nov 19, 2025 • Daniel Savov

October 2025

5 Signs You're Targeting the Wrong Audience

And Why Your Funnel Isn't the Problem

Oct 29, 2025 • Daniel Savov

How to Find the Usage Pattern That Predicts Which Customers Stay

Learn how to identify the specific usage threshold that separates customers who stay from those who leave and predict churn before it happens.

Oct 23, 2025 • Daniel Savov

Why Most Customers Leave Before They See Value

Most customers churn in the first week without experiencing your product's value. Learn why they leave and how to stop early abandonment before it…

Oct 19, 2025 • Daniel Savov

Why Raising Prices Often Increases Retention

And what most startups get wrong about It.

Oct 8, 2025 • Daniel Savov

1

Stop Trying to Save Customers Who've "Already Left"

Most churn prevention postpones cancellation. Learn the one signal that reveals which at-risk customers can actually be saved vs. lost causes.

Oct 1, 2025 • Daniel Savov

1

September 2025

Why Fixing "Involuntary Churn" Often Increases Total Churn

Payment failures aren't always accidents. Learn why aggressive recovery of involuntary churn often backfires and when to let customers leave naturally.

Sep 24, 2025 • Daniel Savov

2

1

Why Personalization Often Decreases Conversion Rates

Personalization promises better conversions but often delivers the opposite. Learn why splitting your optimization efforts backfires and how to fix it.

Sep 18, 2025 • Daniel Savov

Why Perfect User Onboarding Creates Imperfect Customers

The counterintuitive truth about user activation that most founders get wrong.

Sep 11, 2025 • Daniel Savov

The Annual Contract Trap: Or Why Long-Term Deals Might Hurt Your Retention

Annual contracts feel like a retention win - steady cash flow, predictable revenue, customers who can't easily leave.

Sep 4, 2025 • Daniel Savov

August 2025

Why Your Best Customers Don't Want Another Rewards Program

Your best customers aren't looking for another points program.

Aug 28, 2025 • Daniel Savov